Minimum Advertised Price (MAP) Policy

Induction Innovations, Inc. (III) continues to make every effort to produce exceptional products. All our dealers and distributors are aware of competing products in the marketplace which have inferior technology,
materials and/or design. III has always taken the position that the best way to compete head on with these competitive products is to stress our higher quality and hence, better value.

Induction Innovations, Inc. Minimum Advertised Price Policy Introduction
This policy has been established by III to reinforce its reputation as a top producer of high performance, high quality products and to protect its name and products from counterfeit products and unauthorized discounting. The MAP policy is also designed to ensure that dealers and distributors have the incentive to invest time and resources into differentiating III’s products from the marketplace while maintaining reasonable profit margins.

Induction Innovations, Inc. (III) has established a minimum advertised price (“MAP”) on III products. III’s MAP policy shall operate under the following guidelines:

  1. The MAP policy applies to all advertisements of III products in any and all media, including, without limitation, flyers, mailers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, internet banner ads, broadcast emails and third-party websites. III strictly prohibits distributors to sell on Amazon, eBay, or the like, unless previously authorized by III. Advertising shall not include a price quotation sent via email to a consumer/customer at the consumer’s/customer’s request.
  2. Any “level” of a web site including the “shopping cart” is considered an advertisement.
  3. Such website features as “Click for price” and automatic price display for any items prior to being placed in a customer’s shopping cart.
  4. MAP policy does not establish maximum advertised prices. All dealers and distributors may offer III products at any price in excess of the MAP established for such product.
  5. III’s MAP policy does not in any way limit the ability of any dealer or distributor to advertise that “they have the lowest prices” or they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised for the products is not less than MAP.
  6. Compliance with III’s MAP policy authorizes said dealer or distributor use of selected Copyrighted materials including the ‘Authorized Dealer’ logo, to be acquired directly from III Copyrighted material acquired and displayed from any other media source is not permissible. Noncompliant dealers and distributors may be subject to penalties under law for Copyright infringement.
  7. From time to time III may discontinue certain products or engage in promotions with respect to certain products. In such events, III reserves the right to modify or suspend the MAP with respect to the affected products at its sole discretion. All dealers and distributors will be notified of such changes prior to the changes taking effect.
  8. All III’s distributor’s, resellers’, customer base will be required to adhere to the MAP policy in respect to all print and digital advertising, and said distributors will be required to assist IIIs’ enforcement of the published MAP.
  9. In the event any provision herein is found unenforceable, the remaining provisions shall be given full force and effect.

Frequently Asked Questions

  • Would advertising that states “See shopping cart for price” violate the policy?
    As long as the pricing in the shopping cart complies with Induction Innovations, Inc. MAP policy, there would be no violation.
  • What if an employee or media supplier makes a mistake that results in a violation?
    It is the reseller’s responsibility to monitor its own advertising. Induction Innovations, Inc. will not differentiate between intentional and accidental violations when enforcing the policy.
  • Do I need to submit my ads in advance to be approved for policy compliance?
    Yes- all digital and print advertisements must be submitted to [email protected] for approval before they can be published. The use of III’s name, logos, photos and other assets shall not be misused or misinterpreted in any way.
  • Does the MAP Policy apply to advertisements for used or refurbished products?
    No, as long as the product is clearly identified in the advertisement as used or refurbished.

Contact Information
Any questions regarding this policy should be sent to the MAP Policy Manager at [email protected]